作品名称 I 养家氏猫粮+狗粮系列
品牌持有 I 养家氏爱心宠物有限公司
设计机构 I 彭狮包装设计工作室
设计总监 I 彭伟
设计执行 I 刘畅 深贺
插画绘制 I 陈零
产品开发 I 邢雯
项目管理 I 解云
养家氏，一个深受消费者信赖的宠物食品品牌，始终秉持着“爱他无添加，安心养家喵”的品牌理念，致力于为每一只喵星人和汪星人提供健康、美味的全价全期猫粮与狗粮。我们的包装设计，旨在通过视觉语言，传递出品牌的核心理念与产品特色。
Support Family, a highly trusted pet food brand by consumers, always adheres to the brand concept of "love others without additives, and rest assured in raising cats", committed to providing healthy and delicious full price cat and dog food for every cat and dog. Our packaging design aims to convey the core concept and product characteristics of the brand through visual language.
本次包装设计以白色为基地，营造出一种干净、舒适、亲和力的品牌印象。白色象征着纯洁与无暇，寓意着我们的产品无添加、无污染，让宠物吃得安心，主人买得放心。品牌logo采用蓝色调，给人一种稳重、信赖的视觉感受。蓝色代表着专业与可靠，增强了消费者对养家氏品牌的信赖感。logo的设计简洁大方，易于识别，有助于提升品牌知名度和美誉度。
This packaging design is based on white, creating a clean, comfortable, and approachable brand impression. White symbolizes purity and flawlessness, implying that our products are additive free and pollution-free, allowing pets to eat with peace of mind and owners to buy with peace of mind. The brand logo adopts a blue tone, giving people a visual feeling of stability and trust. Blue represents professionalism and reliability, enhancing consumers' trust in the Yangjia brand. The design of the logo is simple and elegant, easy to recognize, and helps to enhance brand awareness and reputation.
在插画设计方面，我们采用了极简的线条感，以猫与狗的形象为主题，展现了宠物的可爱与灵动。插画中的线条流畅、简洁，既符合现代审美趋势，又凸显了产品的配方简单、无添加的特点。这种设计方式不仅为同类型竞品创作了差异化设计，更让养家氏品牌在众多宠物食品中脱颖而出。
In terms of illustration design, we have adopted a minimalist sense of lines, with the theme of cats and dogs, showcasing the cuteness and agility of pets. The lines in the illustrations are smooth and concise, which not only conforms to modern aesthetic trends, but also highlights the simple and additive free characteristics of the product formula. This design approach not only creates differentiated designs for competitors of the same type, but also sets the Yangjia brand apart from many pet foods.
总的来说，养家氏全价全期猫粮与狗粮的包装设计，既体现了品牌的核心理念与产品特色，又满足了消费者的审美需求。我们希望通过这样的设计，让每一位消费者都能感受到养家氏品牌的用心与专业，选择养家氏，就是选择一份安心与信赖。
Overall, the packaging design of Support Family full price and full term cat and dog food not only reflects the brand's core philosophy and product characteristics, but also meets the aesthetic needs of consumers. We hope that through this design, every consumer can feel the dedication and professionalism of the Yangjia brand. Choosing Yangjia is choosing a place of peace of mind and trust.
